The Victorian Labor government has launched a new road safety campaign showcasing the severe consequences of unsafe e-scooter use.
Titled “If you think e-scooters are a toy, think again,” the initiative aims to improve awareness of the risks of reckless riding and the significant penalties for non-compliance.
It features videos where toy characters engage in irresponsible riding, leading to real-life injuries.
This follows the introduction of tougher penalties targeting dangerous behaviours such as riding without helmets, riding on footpaths, and carrying passengers.
Victorians riding e-scooters under the influence of drugs or alcohol now face the same penalties as motorists, including potential licence loss.
Research has shown that many Victorians perceive e-scooters as toys and fail to understand the laws governing their use, which can result in serious injuries or even death.
“E-scooters are an increasingly popular way for Victorians to get around, and our new laws are helping create a safer environment for riders and pedestrians,” said Transport Minister Gabrielle Williams.
Alarming Incidents Highlight Fire Risks
This campaign comes as Fire Rescue Victoria raises alarms about the dangers of rechargeable lithium-ion batteries in e-scooters and e-bikes.In August, a charging e-bike sparked a fire in a Footscray apartment, forcing two residents to escape through a window. Both were hospitalised, and the apartment lacked a working smoke alarm.
Fire Rescue Victoria described the incident as a “wake-up call,” and warned people to charge e-bikes and e-scooters outside whenever possible.
“E-bike fires are rare but dangerous, and we are reminding people to charge their devices away from exits and in rooms with working smoke alarms,” said Deputy Commissioner Joshua Fischer. “These precautions could save lives.”
Firefighters also urged the public to purchase products from reputable suppliers and avoid tampering with or modifying batteries, which can increase the risk of fires.
Campaign Runs Until January 2025
Running until Jan. 26, 2025, the campaign will feature on various platforms to educate the public about the rules and risks associated with e-scooters.Tracey Slatter, CEO of the Transport Accident Commission, emphasised the importance of this effort.
“Research shows many Victorians are unaware of the laws and penalties associated with e-scooters. This campaign is designed to address these misconceptions,” she said.
“E-scooters are a great transport option, but safety should always come first.”
For more information about e-scooter laws and safety tips, visit the Transport Victoria website.
