RHODES, Greece—Greece began opening to tourists on April 19 with few bookings but hopes for a better season to help make up for the devastation of the pandemic measures in 2020.
On the island of Rhodes, where most visitors come from abroad, hoteliers are scrubbing, polishing, and painting in anticipation of a make-or-break year.
“We’re preparing the hotel in order to start as soon as the government gives us the green light,” said George Tselios, general manager of Sun Beach Hotel, whose customers are from Scandinavia, Germany, Austria, and the UK.
Greece will formally open on May 14, but starting on April 19, tourists from the European Union, the United States, Britain, Serbia, Israel, and the United Arab Emirates will no longer be required to quarantine if they are vaccinated or test negative for COVID-19.
Tourism, which generates a fifth of Greece’s GDP and 1 in 5 jobs, is vital for an economy that had climbed out of a decade-long slump only to slip back into recession in 2020 as COVID-19 struck.
In a normal year, Rhodes would have already laid out the umbrellas for a season that runs from March through October. In mid-April, it resembled a ghost city.
Shuttered luxury resorts towered over a long, sandy, empty coastline. Beach towns normally bursting with crowds of British tourists were silent, with boarded-up shops, tavernas, and bars.
Many have been closed since 2020 when just 7.4 million people visited Greece, fewer than any year in its decade-long economic crisis and down from a record 31.3 million in 2019.
From hotels to restaurants to daily cruise boats, the many businesses surviving on state aid cannot afford another lost summer.
“Most of them feel the country cannot survive another crisis,” Rhodes’s deputy mayor for tourism, Konstantinos Taraslias, said.
Widespread Testing
“We’ve done everything within our power to have a better season,” said George Hatzimarkos, governor of Greece’s most popular region, the south Aegean islands, which besides Rhodes includes Mykonos and Santorini.“We'll be absolutely ready,” by mid-May, Hatzimarkos said.
But bookings are few, and most are for August to October, said the president of Rhodes’ hoteliers, Manolis Markopoulos, forecasting a year of last-minute reservations.
“We can understand it because guests really want to be sure that they will fly,” he said. “But that does not mean that we will not get bookings later.”
While Greece fared better than much of Europe in containing the first wave of the pandemic, a continuous rise in infections has led to several lockdowns aimed at protecting its strained health service.
Tourists will be subject to lockdown restrictions, which include night-time curfews. Restaurants and bars have been closed since November.
Giannis Chalikias, who manages nine businesses on Rhodes, said only one is open and struggling to meet the obligations of the remaining eight.
“We’re going through an unprecedented situation,” he said.
