Google Adds 2.5 Percent Surcharge on Canadian Ads in Response to Digital Services Tax

The Google logo is seen in Las Vegas on Jan.10, 2024. Steve Marcus/Reuters

Google will implement a surcharge for ads served in Canada to help the company pay Ottawa’s new Digital Services Tax (DST), the tech giant has announced.

“As of 1 October 2024, we will begin adding a new ‘Canada DST Fee’ surcharge to your next invoice or statement for ads served in Canada,” the tech giant said in a recent email sent out to online creators.