Joined on stage by government officials and other media figures, Sulzberger attempted to diagnose and offer solutions for what he sees as the fulcrum of many contemporary problems that plague the world today. “I think it maps basically to every other challenge that we are grappling with as a society, and particularly the most existential,” he said.
“Terms like ‘fake news’ and ‘enemies of the people’ have been popularized cyclically in society, in some of the most repressive and dangerous moments, you know Nazi Germany, Stalinist Russia,” the publisher went on. “What it attacks is trust. When you see trust decline, what you then see is societies start to fracture.”
Sulzberger drew attention to the new artificial intelligence platform ChatGPT—an application with the potential to create large amounts of procedurally generated content—as a potential avenue for disinformation as well. “I suspect we are going to see huge amounts of content that is produced, none of which is particularly verified, the origins of which aren’t particularly clear.”
Ultimately, Sulzberger believes the solution is for social media giants to prioritize institutional content over that which is created by everyday users.
“I think they [social media platforms] are going to have to do an unpopular and brave thing at some point, which is to differentiate and elevate trustworthy sources of information consistently,” he said. “Until they do, I think we basically just have to assume those environments are poisoned.”
COVID-19 Misinformation
Also on stage was U.S. Rep. Seth Moulton (D-Mass.), who echoed Sulzberger’s sentiments and criticized misinformation about COVID-19.Moulton suggested that certain speech ought not be protected. “What we’re trying to achieve is some measure of public safety… I have a constituency that I’m trying to keep healthy, and I can’t get them to take a COVID vaccine because of misinformation that’s propagated on the internet. That’s where this becomes a bigger concern.”
Soave pointed out the hypocrisy of the congressman’s remarks.
Among the panelists was Vera Jourová, vice president for values and transparency for the European Union (EU, who posited that the rise of disinformation has arisen as a result of failed leadership. Jourová called for better communication from world leaders.
The Czech politician did not advocate for censorship or banning social media accounts accused of peddling disinformation. Instead, she believes the solution lies in ensuring “disinformers do not find their feeding ground.” Jourová clarified that “feeding ground” means the impressionable masses.
The final panelist, Internews CEO Jeanne Bourgault, took a stronger stance than her peers, arguing for legal culpability of Big Tech platforms.
“Should the platforms be held accountable for part of this? They should be,” Bourgault said. “Platforms, when it comes to content moderation, do have a responsibility to keep people safer, and they can do more.”
Advertisers have the power to shift the public conversation, the CEO added. She recommended that ad agencies vet the platforms on which they advertise to “help democracy.”
All panelists were in agreement that more needs to be done at the political level to curb disinformation. Fox News anchor Tucker Carlson took notice.