In response, Canadians are also becoming more likely to seek out alternative sources of news, become more “selective” about the news they watch, or watching more political commentary, according to the study, which was first covered by Blacklock’s Reporter.
Media Habits
Fifty-nine percent of Canadians surveyed consumed Canadian news daily, while 25 percent did a few times a week, 10 percent did once a week, and 7 percent rarely did so, the report found. Respondents under 35 years of age were the least likely to consume news on a regular basis.When participants were asked how well Canadian news sources covered a variety of political viewpoints, 14 percent said the media did it “very well,” while 43 percent said “somewhat well.” Twenty-one percent said “not very well” and 18 percent said “not well at all.”
When asked which specific news sources they trusted the most, “relatively few” participants gave answers. Some of the news sources given included CBC and Radio Canada, CTV, TVA, Reuters, La Presse, and Le Devoir. Some participants said they mostly trust independent news sources, as opposed to outlets that receive funding from government subsidies, and a few specified that they most trust local sources. Others said there was no single source they trusted the most and that they “tend to consult a variety of news sources to see how perspectives differ or to validate the consistency of what is reported.”
Ninety percent of respondents cited “trustworthiness,” as the top priority when choosing news sources followed by “local or regional focus,” at 56 percent. Forty-six percent identified “ease of access,” as key while 31 percent described “timeliness,” and 17 percent “user-friendliness” as important.
Six main sources were cited as the most popular ways to consume news. Sixty-six percent identified online news as their primary source, followed by cable or satellite TV at 49 percent, social media at 46 percent, radio at 43 percent, and print newspapers and podcasts at 15 percent each.