Burger King drew criticism for an allegedly “racist” ad for a chicken sandwich.
The ad, which only aired in New Zealand, features customers failing to eat the sandwich, the Vietnamese Sweet Chili Tendercrisp, with large chopsticks.
“Take your taste buds all the way to Ho Chi Minh City with our Vietnamese Sweet Chili Tendercrisp, part of our Tastes of the World range. Available for a limited time only,” the chain wrote on Instagram for the ad.
“So this is the new Burger King ad for a ‘Vietnamese’ burger ok coolcoolcoolcoolcool CHOPSTICKS R HILARIOUS right omg etc,” wrote Maria Mo on Twitter in an attempt to criticize the company’s ad.
“Because I couldn’t believe such blatantly ignorant ads are still happening in 2019, it honestly took me a second to work out what the heck I was looking at,” Mo said.
Burger King hasn’t issued a statement after the backlash swelled on social media.
After the backlash went viral, other users chimed in, saying the criticism isn’t warranted.