BC Wineries Allowed to Sell Directly to Albertans Again

Wine is shown in storage. Alberta and B.C. have signed an agreement to allow wineries in both provinces to sell their products directly to consumers in the neighbouring province. Andrii Zastrozhnov/Shutterstock

British Columbia wineries can now resume shipping directly to Alberta consumers, following the resolution of a dispute from early last year in which Alberta banned such sales, citing concerns about the impact on the province’s retailers and liquor agents.

The new agreement took effect on Jan.7, after B.C. Premier David Eby and Alberta Premier Danielle Smith signed a memorandum of understanding allowing wineries in both provinces to sell their products directly to consumers in the neighbouring province.

Announcing the agreement in July 2024, the Alberta government said the new framework ensures that B.C. wineries “pay their fair share of fees” for liquor sales in the province, while also expanding Alberta’s selection of liquor products.

At the official launch on Jan. 7, Eby described the agreement as a “win-win.”

“Wine lovers in Alberta will have access to BC’s finest wines, while BC’s wineries can thrive with new opportunities for economic growth,” he wrote in a social media post.

“More important than ever as we face the threat of US tariffs,” Eby added, referencing the 25 percent tariffs U.S. President-elect Donald Trump has threatened to impose on all imports from Canada unless the country addresses the flow of illegal drugs and immigration across the border.

The six-month trade feud between the provinces began in January last year, when Alberta Gaming, Liquor and Cannabis (AGLC), the province’s liquor regulator, sent a letter to B.C. wineries saying it would suspend their inbound shipments after finding evidence that Alberta residents were ordering wine directly from them rather than buying it through Alberta vendors.

The agency said the practice did not align with Alberta’s liquor model and could undermine the interests of local retailers and liquor agents.

The Alberta government said the two provinces have now addressed all tax issues resulting from suppliers shipping directly to customers.

Under the new agreement, which will be reviewed after one year, approved B.C. wineries will report and make payments to the AGLC for products they sell directly to consumers.

The Wine Growers of British Columbia, a non-profit representing several of the province’s wineries, applauded the agreement, saying it has long advocated for interprovincial free trade across Canada, particularly with Alberta, due to its proximity and the “long-standing relationship” between the two provinces.

“[Direct-to-Consumer] shipping to Alberta residents has been a key factor in the growth and success of the BC wine industry,” said the organization. “This program fosters lasting connections through wine club memberships and enhances customer engagement with unique offerings.”

The Canadian Press contributed to this report.