The government had originally planned to open the international borders to this cohort on Dec. 1 but paused those plans while authorities analysed Omicron.
“Which is wonderful news for Australia’s tourism industry, wonderful news for universities, wonderful news for all those businesses looking for that workforce that’s really going to help springboard us out of the pandemic.”
Tehan told an aviation conference on Dec. 8 that Chinese tourism—Australia’s largest market before the pandemic—was unlikely to revive for some time, while travellers from other countries would make up the shortfall.
“If we can get Australia whole again it will help boost further international tourism coming back to this country,” he said. “One of the things that is little known is that international tourists don’t come to visit one state. They want to travel to at least two, three or four states.”
The minister also announced that the Australian Tourism Exchange (ATE) will be held from 15 to 18 May next year in Sydney. It’s expected to attract around 1,700 delegates and contribute millions to the local economy.
ATE, Australia’s largest trade event, is an annual business-to-business tourism travel trade event delivered by Tourism Australia. It provides tourism operators around the country a chance to meet and do business with travel wholesalers and agents from around Australia and the world.
Tehan said that as Australia continues its recovery from COVID-19, and demand for tourism picks up, ATE will be the ideal opportunity for business.
“The long-term benefits from ATE are substantial. The relationships and future business it establishes can help grow Australia’s inbound tourism industry, which was worth $45 billion annually pre COVID-19, and will create jobs across the country.”