Offering patrons all they could eat was not enough to keep them coming back, forcing 16 restaurants across Australia into administration this week.
The affected restaurants are company-owned sites in the Australian Capital Territory (ACT), New South Wales (NSW), Victoria, and South Australia. The other sites operate under a franchise model.
All have gone into voluntary administration, with the chain’s founder citing delayed costs from the COVID-19 pandemic and rising inflation as the causes.
Mr. Campbell-Wilson said Okami founder Jimmy Wang blamed increasing operational costs for the collapse. Mr. Wang came to Australia from China in 2002 to study engineering.
“Based on our initial discussions ... [Mr. Wang] believes there has been a lag effect from the COVID-19 pandemic combined with inflationary pressure on costs which has led to a decline in sales and escalated operational costs,” Mr. Campbell-Wilson said.
Tax Office Likely to Be Among the Major Creditors
The Australian Taxation Office and related entities are likely major creditors, although this is “subject to further detailed investigation.”Okami has more than 30 dishes on its menus, and diners can eat as much as they like for one payment, usually $39.80 (US$26.86), though some stores charge $41.80 (US$28.21).
Approximately 250 staff are affected.
Mr. Campbell-Wilson confirmed the restaurants will continue trading through the Christmas period.
“Aimed to reduce the impact of the administration on the employees leading into Christmas, we have committed to funding the pre-appointment wages, ensuring that all employee wages are up-to-date,” he explained.
He also said the priority was “preserving business value and to provide an opportunity to consider a formal restructuring plan.”
“People [are] always asking for the higher price when they don’t reach our standard,” he said.
He also revealed he switched from studying engineering to commercial cookery due to “family financial problems.”
Initially, he worked 70 hours a week, including as a kitchen hand, before starting a restaurant. He said he hoped to open 100 restaurants across the country.
Opened a Training Institute
Okami opened its first store in Hampton, Victoria in 2013 before expanding to Caulfield in 2015 and later to NSW, Queensland, South Australia, and the ACT.According to Statista, at the end of financial year 2023, there were a total of just over 54,000 cafés and restaurants in operation in Australia.
Revenue in the sector had been rising consistently until the COVID-19 pandemic in 2020, but recovered by 2022.