Why This Netflix Analyst Is Cautious Despite Strong Debut of ‘Stranger Things’ Season 4

Why This Netflix Analyst Is Cautious Despite Strong Debut of ‘Stranger Things’ Season 4
The logo of the Netflix streaming service provider in Paris on Sept.15, 2014. Gonzalo Fuentes/Reuters
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Netflix, Inc.’s “Stranger Things” season 4 made a strong debut, but this does not signal a turnaround in the fortunes of the streaming giant, according to an analyst at KeyBanc Capital Markets.

The Netflix Analyst

Brandon Nispel maintained a Sector Weight rating on Netflix shares.

The Netflix Thesis

“Stranger Things” represented Netflix’s strongest debut, with 286.8 million viewership hours last week, Nispel said in a note. Given Netflix shows typically peak in the second week, “Stranger Things S4” appears to be on track toward reclaiming its status as Netflix’s most popular show globally, he added.

The analyst, however, said the viewership hours should be taken with a pinch of salt.