Why Apple Has ‘Little to Lose, a Lot to Gain’ by Expanding Its Services to Android Devices

Why Apple Has ‘Little to Lose, a Lot to Gain’ by Expanding Its Services to Android Devices
The apple logo hangs outside the Apple retail store along the Magnificent Mile in Chicago on June 17, 2010. Scott Olson/Getty Images
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Apple, Inc. maintains its ecosystem as a walled garden, and it has served it well so far. The company, however, stands to gain by opening up, according to an Apple specialist.

What Happened

Apple has been promoting its growing range of online services such as Apple TV+, Arcade, Fitness+ and iCloud with the phrasing “Only on Apple,” Apple columnist Mark Gurman said in his weekly “Power On” newsletter.

“Apple has little to lose—and a lot to gain—by expanding its services to Android,” the Apple writer said.