Jason Nelson, president and CEO of Whole Cows based in Waco, Texas, makes no beef about there being a global war against the cattle industry.
“I would say there is a war not only against beef, there is a war against Americans being healthy,” he said.
As a physically disabled and highly decorated combat veteran who served in two branches of the U.S. military, Mr. Nelson sees the war is being waged by globalists in the name of fighting climate change.
He said the goal of getting people to eat lab-grown beef and insects instead of red meat to reduce the carbon footprint is no longer within the realm of conspiracy theory.
These products are in your supermarket, Mr. Nelson said.
Now, there’s a push by state legislatures to allow companies to inject beef cattle with mRNA vaccines to protect against disease.
A Matter of Principle
Mr. Nelson rejects mRNA technology in beef cattle in both theory and practice.He has vowed to shutter his business if any of his products contained even a trace of these pharmaceuticals.
“As far as the beef industry itself, it’s under attack from multiple angles,” Mr. Nelson said. "For them to say ... all of a sudden ... cows are bad—not all animals—just cows—that cows are the ones destroying the climate—it’s a scam.
“They seem to think that’s the way out of whatever imaginary climate crisis they’ve created.”
With his brother Ben Riley, also a highly decorated veteran, and a third business partner, J.D. Rucker, Mr. Nelson, 44, launched Whole Cows more than a year ago, spurred on by his desire to ensure a clean beef supply untouched by Big Pharma.
Mr. Nelson said he has long questioned the safety and efficacy of mRNA technology in humans.
It’s why he left the military after a long career in the Marines and Army, working in the latter branch in psychological operations when the COVID-19 vaccine rollout began in 2021.
Rather than take the vaccine, Mr. Nelson left the Army before the Jan. 31 federal vaccine mandate went into effect, knowing he would lose his retirement benefits.
No mRNA, Please
Through conversations with his customers, Mr. Nelson learned their top concern is the ingredients in the nation’s meat supply—specifically, mRNA in beef.
“What they’re scared of is what’s in their beef. They don’t know what’s in their food. Every question we get is, ‘Are you sure it doesn’t have mRNA? Are you sure it doesn’t have GMO?’” Mr. Nelson said.
“We know two things are coming down the line. One is there are going to be mRNA mandates for cattle. That is coming,” he said.
Mr. Nelson said he began sourcing beef cattle nearly two years ago with input from ranchers to ensure the animals were mRNA injection-free. He eventually locked in contracts with cattle suppliers in Texas with backup suppliers in other states.
“I noticed a great need in the agrarian sector of our community that needs outlets and Americans who need healthy, wholesome food. It was a no-brainer,” Mr. Nelson told The Epoch Times.
“Freeze-dried food is what people need for long-term.”
“We looked at the supply chain and decided we needed a lock on our supply. Next, we had to lock in our processors,” he said.
Whole Cows operates with a small staff by implementing production efficiencies, with a daily sales volume that exceeds $25,000.
“It is not about money,” he said. The food supply “is where we must start circling the wagons.”
“I would like people to look at the freeze-dried industry. It’s a way to stabilize food prices. You want to be able not to go to the store every day.”
According to market analyst Future Market Insights, the projected global demand for freeze-dried food will grow from $28.4 billion in 2022 to nearly $55 billion by 2032 at a yearly compounded growth rate of 6.8 percent.
Mr. Nelson said freeze-dried beef is for those concerned about food security during uncertain times over the long term. Freeze-dried food can last up to 25 years in storage without spoiling.
Whole Cows uses a sublimation machine process for cattle, turning water from the meat into gas to remove all moisture in a vacuum environment.
The process is designed to move quickly. Mr. Nelson said it takes about 24 hours to process three cows and around 600 pounds of meat from 1,400 pounds of carcass.
“That’s a lot of meat. The thing is, we do it with only four people. We’ve been able to streamline the process.”
“My mission is to provide people with a sense of security. That’s what I want to do. That’s all I’m going to do.”
Everything is done in-house with materials and supplies made in the United States.
With chicken, the company was processing about 30 pounds every two days and now produces more than 1,000 pounds due to high demand.
All beef is hand-carved—sirloin, rib-eye, brisket, chuck—into adult portions and packed in sealed mylar bags with oxygen and moisture absorbers to ensure longevity.
Demand for Freeze Dried Grows
The company was selling around 100 bags of freeze-dried beef monthly at the outset. That amount quickly grew to more than 200 bags daily, with demand increasing “exponentially.”Whole Cows is just beginning to catch up on back orders, Mr. Nelson said.
“I’m not trying to compete with anybody. We’re trying to be the best we can be. You can set the industry standard. That’s good. If you can raise the bar, that helps everyone.”
By donating unused cow parts to fertilizer companies and other processors, there is “zero waste,” he said.
“We’re doing everything we can to be conservationists as well as efficient. Otherwise, it becomes too expensive, and you can’t pass on the savings to the people we’re trying to help.”
In the military, Mr. Nelson said his job in special operations was analyzing big problems, connecting the dots, and identifying trends.
He sees a contracting global food supply only getting worse as the war against carbon shuts down farms and food producers across the planet.
Ireland’s government, for example, announced it may need to cull the nation’s cattle supply by 200,000 cows to meet climate goals.
“Ask the farmers in the Netherlands [where the government is shutting down farms] if it’s a conspiracy. Ask the farmers who’ve had their land bought by China or Bill Gates here,” Mr. Nelson said.
“It does not take much to cripple the food chain. Beef is, in my opinion, an icon. It provides everything from milk and cheese to leather goods to beef and everything else. If you want to talk about a mascot for food, the cow is it.”
He said that efforts to control carbon emissions by limiting the global food supply chain have nothing to do with saving the environment.
“It has everything to do with changing the way you think about what happiness is, what you deserve, what freedom means to humans, what human health means.”
In 10 years or less, Mr. Nelson said the ability to source natural beef will have reached critical levels as cattle herds dwindle in size or have been injected with mRNA technology.
He said that having a supply of untainted freeze-dried beef readily available is a wise investment in the future.
“I’m going to process as many cows as possible to give as many Americans as possible food security and food they value and can depend on to make them stronger. I think these bags will be worth more than their weight in gold in five to 10 years,” he said.
“This is my mission. I feel like God called me to do this.”
