Morabito is a senior contributor to The Federalist and a former CIA intelligence analyst who studied the psychology behind Soviet Union propaganda. Her latest book is “The Weaponization of Loneliness: How Tyrants Stoke Our Fear of Isolation to Silence, Divide, and Conquer.”
The way it works is that human beings have a hardwired need to connect with others. We really can’t survive in isolation. The flip side is a primal fear of ostracism. Those who apply this megaphone of propaganda and political correctness operate the machinery of loneliness that triggers this conformity impulse, this need to obey whatever we perceive as a consensus, even if it’s not really the consensus.
The only way around this is to have strong relationships in private life, family or good friends. This is why the private sphere of life becomes a target for tyrants and totalitarians. Loyalties on a personal level threaten those who want to achieve power and social control. So they weaponize our fear of being alone and threaten us with loneliness if we don’t go along with their agenda.
In my book, I discuss the machinery of this loneliness. It has three main components, and I would add those to the megaphone. The first component is identity politics, which erases us as individuals and pigeonholes us according to victim or oppressor status. Second, there’s political correctness, where one-sided propaganda can control discussion and induce self-censorship by our fear of rejection for saying the wrong thing.
The third component is mob agitation, like the mobs on social media and street mobs like Antifa. These mobs take different forms, but serve to enforce political correctness, identity politics, and the propaganda driving the agenda.
They explain that you can create the illusion of a consensus on just about anything if people keep quiet about what they truly believe. They said that it doesn’t even matter how fringy an idea is. If you keep injecting it into public discourse over and over again, you create this cascade of public opinion.
If you look at some of the absurdities we’re dealing with today, that’s exactly what happened. Certain issues get injected time and again. I keep coming back to the transgender issue because it’s so fascinating.
In 2014, Time magazine came out with a big article, “The Transgender Tipping Point.” Then, Caitlin Bruce Jenner had that Vanity Fair article, and he was a star and athlete. So you had this intersection of popular culture and Hollywood, and a lot of academics repeatedly injecting this idea into the public discourse. That’s really all it took before people said, “OK, so this is what I should believe.”
That’s the availability cascade, and it influences a public opinion cascade. It doesn’t matter what people really believe, it’s all about what they say they believe. Quite often, they say they believe certain things because they’re fearful their reputation might be affected if they go off script.
And we can do it. There might be punishment, but the cost of not doing it is far greater. This is what every tyrant or totalitarian fears.