The Texas Office of the Attorney General (OAG) secured a $10.76 million final judgment against a North Texas couple who ran a pyramid scheme defrauding tens of millions of dollars from unsuspecting consumers during the COVID-19 pandemic.
Marlon Moore, known as DJ ASAP, and his wife LaShonda Moore, “deceptively” operated their multi-level marketing company “Blessings in No Time” (BINT) as a “faith-based wealth-building” company for black people only.
The Moores used their appearance on the Oprah Winfrey Network’s “Family or Fiancé” reality show to “enhance the appearance of credibility,” the OAG said.
Members were required to pay an initial fee of $1,400 (later increased to $1,425) and to recruit two members in order to receive their “blessing” payment of $11,200 on the original $1,400 investment. Some members paid up to $50,000, the FTC said.
Mr. and Ms. Moore scammed more than $40 million dollars from nearly 8,000 black consumers across the country in 2020, according to the lawsuit. They operated the organization out of their home in Collin County, about 35 miles north of Dallas.
“BINT scammed Texans out of money by exploiting their deeply held religious faith during a national crisis. This is despicable behavior, and BINT will be prosecuted to the full extent of the law,” Mr. Paxton said.
At the time of the initial lawsuit, the state had received nearly 200 complaints from consumers alleging losses of over $700,000 in contributions to BINT.
The Federal Trade Commission and the State of Arkansas were also involved in the enforcement actions against the Moores. The couple is also banned from the business of multi-level marketing.
“The FTC’s settlement permanently ends an illegal pyramid scheme that targeted Black communities with false promises of no risk substantial income,” said Samuel Levine, Director of the FTC’s Bureau of Consumer Protection, in a news release. “While defendants guaranteed wealth, they delivered only losses for almost all participants. This settlement stops defendants from perpetuation such a scheme ever again.”
Earlier this year, Mr. and Ms. Moore were featured on CNBC’s “American Greed” in an episode dubbed “Preaching Pyramid Schemes.” The show dives into the tactics the Moores used to lure innocent people into their illegal pyramid scheme.