New York Gov. Kathy Hochul signed legislation and launched a campaign on Sept. 9 to address mental health issues and prevent suicide on college campuses.
The legislation, called the Student Lifeline Act, requires all colleges in New York to include information about the 988 Suicide and Crisis Lifeline on student ID cards.
The governor and the New York State Office of Mental Health launched a $5 million campaign during Suicide Prevention Month to raise awareness of the 988 hotline, which provides free, confidential 24/7 support via phone, text, or chat.
“The 988 Suicide and Crisis Lifeline means that help is always available, whether it’s for someone experiencing a mental health or substance use crisis or who knows someone needing this assistance,” Hochul said, according to a statement from the governor’s office.
A trained crisis counselor is available to talk to anyone in any of the 62 counties in the state who is experiencing emotional distress—whether due to suicidal thoughts, substance abuse, or a mental health crisis—or knows someone dealing with mental or emotional challenges.
The public awareness campaign will be characterized by the slogan “We Hear You.”
“The best way to prevent suicide is to ask for help early if you’re feeling down, depressed, or troubled,” State Office of Mental Health Commissioner Dr. Ann Sullivan said. “And one of the most effective ways to get help is to call 988 and speak with a trained counselor and get whatever assistance you may need.”
State Sen. Samra G. Brouk said, “With 988 on student IDs, young people have a direct connection to compassionate care.”
September is nationally recognized as Suicide Prevention Month and is dedicated to the promotion of awareness, education, and action to prevent suicide.