The U.S. Navy hired a drag performer as part of a now-concluded pilot program designed to boost service recruiting.
“The Navy Digital Ambassador Program was a pilot initiative designed to explore the digital environment to reach a wide range of potential candidates as the Navy navigates the most challenging recruiting environment it has faced since the start of the all-volunteer force,“ said a Navy spokeswoman. ”The pilot has concluded; we are evaluating the program and how it will exist in the future.”
The Navy spokeswoman said Kelley was not compensated for participating in the “digital ambassador” program.
Critics Tie ‘Wokeness’ to Recruiting Woes
Some Republican and conservative critics tied the recruiting shortfalls to politicizing the U.S. Department of Defense (DoD) and an embrace of socially “woke” ideology in particular. Those critics noted (pdf) several programs highlighting and promoting racial and LGBT identity, including officially sanctioned drag performances.While conservative critics linked drag performance to the “woke” ideology they believed hurt military recruiting in 2022, the Navy evidently saw drag performance as a way to appeal to potential recruits. The pilot digital ambassador program ran from the start of the new fiscal year in October 2022 until March 2023.
Kelley again noted Carlson’s criticism of his performance in his November 2022 Instagram post announcing he had been invited to participate in the “digital ambassador” program, presenting the ambassadorship as a rebuke of the criticisms he has received over the years.
While conservative lawmakers have pointed to drag performances as one example of the “woke” politicization that they believe has harmed the military’s recruiting, proponents of the military’s current diversity practices have argued they’ve helped service members feel more comfortable in the military.
In his interview for the USS Constitution Museum website, Kelley said a sailor who had watched one of his drag performances on board a ship during a Morale, Welfare, and Recreation event had been convinced not to commit suicide.
“I found out I saved someone’s life,” Kelley told the interviewer. “This person was gay and felt lost and alone, ready to jump ship. But after getting to view my performance, they felt empowered to be themselves and see that our struggles and low morale are temporary. They personally thanked me and said they forgot what life was like for a moment,” Kelley added.
Though drag proponents like Kelley have hoped the performances will increase LGBT acceptance in the military, some Pentagon leaders have signaled opposition to funding or officially sanctioning such events.