McDonald’s announced it would resume offering Disney toys in Happy Meals after a 12-year hiatus.
“All food and beverage products advertised, sponsored, or promoted on Disney-owned TV channels where more than 25 percent of the audience is ages 12 and younger, and online platforms that are directed to children and families, are required to meet Disney’s nutrition guidelines,” wrote McDonald’s.
The renewed partnership is scheduled to start in June. The first set of toys that will go into Happy Meals will be based on movies “Incredibles 2” and “Ralph Breaks the Internet: Wreck-It Ralph 2,” ABC 7 reported.
The press release specifically names five Disney-owned movie studios that would soon become the source of McDonald’s toy offerings, namely, “Walt Disney Animation Studios, Pixar Animation Studios, Disney Live Action, Marvel Studios, and Lucasfilm.”
McDonald’s also announced in the press release that it would fall in line with Disney’s nutritional standards by reducing calories, saturated fats, sugar, and sodium in many of the children’s meal combinations on offer.
McDonald’s listed markets outside the United States that will also benefit from the renewed partnership. McDonald’s restaurants in Puerto Rico, Aruba, Curaçao, St. Thomas, St. Croix, Samoa, Suriname, the Dominican Republic, and Trinidad will all get access to the new toys.
“McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers,” said Tiffany Rende of The Walt Disney Company, via the press release.
