Magic Johnson Among Leaders of ‘LA Rises’ Effort to Help Fire Victims

The former Laker promises up to $100 million to launch the initiative, which will bring together private sector leaders to support rebuilding.
Magic Johnson Among Leaders of ‘LA Rises’ Effort to Help Fire Victims
Earvin "Magic" Johnson said he will focus on Altadena as he joins efforts to rebuild areas of Los Angeles ravaged by fires. Danny Moloshok/AP Photo
Jill McLaughlin
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Los Angeles Dodgers owner Mark Walter, former Laker Magic Johnson, and 2028 Summer Olympics organizer Casey Wasserman have been enlisted to lead “LA Rises,” an initiative to help reeling communities rebuild and recover after this month’s destructive wildfires, Gov. Gavin Newsom announced on Jan. 28.

The governor also reported an initial contribution of up to $100 million promised by Walter, the Mark Walter Family Foundation, and the Los Angeles Dodgers Foundation.

LA Rises will bring private sector leaders together to support rebuilding efforts led by the city and county of Los Angeles and the state.

Newsom, who is spearheading the state’s response in Altadena and Pacific Palisades, the communities most affected by the Palisades and Eaton fires, said he was grateful for the joint effort.

“It’s a community-led vision,” Newsom said during a press conference at Dodger Stadium. “The community will determine what the community needs.”

The organization plans to raise additional funds through private donations and provide major resources to help affected communities.

The recovery will occur along with the city’s plans to host the 2028 Summer Olympics, and Wasserman said he couldn’t be more excited.

“These last few weeks have been quite overwhelming, as a lifelong Angeleno,” Wasserman said on Tuesday afternoon, adding that recovery will take private and public cooperation.

“This process and this journey we’re about to start with—LA Rises—is not about the next month or the next year. It’s about what L.A. will be like in the next 50 or 100 years.”

Johnson said he planned to focus on Altadena.

California Gov. Gavin Newsom (L) speaks at a news conference at Dodger Stadium to announce the creation of LA Rises, Jan. 28, 2024. With him, from left, are Magic Johnson, Dodgers President Stan Kasten, and 2028 Summer Olympics organizer Casey Wasserman. (Governor Gavin Newsom's Office)
California Gov. Gavin Newsom (L) speaks at a news conference at Dodger Stadium to announce the creation of LA Rises, Jan. 28, 2024. With him, from left, are Magic Johnson, Dodgers President Stan Kasten, and 2028 Summer Olympics organizer Casey Wasserman. Governor Gavin Newsom's Office

“Those people may be left behind and I want to make sure that doesn’t happen,” he said.

The basketball star said the group planned to hold community meetings, talk to area pastors, and come up with a strategy.

Damage from the Eaton Fire in Altadena, Calif., on Jan. 24. (John Fredricks/The Epoch Times)
Damage from the Eaton Fire in Altadena, Calif., on Jan. 24. John Fredricks/The Epoch Times

Newsom said he is confident he can work with the Trump administration and find ways to rebuild in a sustainable way with the best designers, architects, and developers.

In other action on Tuesday, the Los Angeles County Board of Supervisors approved the creation of a Fire Recovery Fund to provide cash and other assistance to fire victims.

Casey Wasserman, chair of the Wasserman Media Group, at the Sun Valley Conference in Sun Valley, Idaho, on July 13, 2023. Wasserman, a lifelong Los Angeles resident, will help fire victims rebuild as part of the newly formed LA Rises organization. (Kevin Dietsch/Getty Images)
Casey Wasserman, chair of the Wasserman Media Group, at the Sun Valley Conference in Sun Valley, Idaho, on July 13, 2023. Wasserman, a lifelong Los Angeles resident, will help fire victims rebuild as part of the newly formed LA Rises organization. Kevin Dietsch/Getty Images

The fund’s starting balance is $32.2 million, which was allocated from money provided by the American Rescue Plan Act of 2021. The county’s Economic Opportunity and Consumer and Business Affairs departments are expected to report back next week with details about the fund’s implementation.

City News Service contributed to this report.
Jill McLaughlin
Jill McLaughlin
Author
Jill McLaughlin is an award-winning journalist covering politics, environment, and statewide issues. She has been a reporter and editor for newspapers in Oregon, Nevada, and New Mexico. Jill was born in Yosemite National Park and enjoys the majestic outdoors, traveling, golfing, and hiking.