Harley-Davidson Latest Major Brand to Get Caught Up in Culture War

Some owners are turning away from the brand, while others feel the backlash is much ado about nothing.

Quinn Keefe, marketing manager at Indian Motorcycle Peoria, sits on a Scout, one of the dealership's most popular models, in Peoria, Ariz., on Aug. 21, 2024. Allan Stein/The Epoch Times

CAVE CREEK, Ariz.—William, 69, of Cave Creek, Arizona, is the proud owner of three Harley-Davidson motorcycles: a 1997, a 2001, and a 2005 “soft tail” that he inherited.

He’s had motorcycles from other makers, too—Yamaha, Suzuki, BMW, Ducati—and he considers all good bikes. But Harley-Davidson was “just the thing” growing up, he said.