ANAHEIM—Disney on Aug. 3 unveiled a new annual pass program for the company’s more avid Disneyland fans.
The new “Magic Key” program allows for more choices and flexibility, Disneyland officials say. The pass also promises more value as it provides four different options for Disneyland and California Adventure.
The “Dream Key” will cost $1,399, or $102 monthly for California residents following a $179 down payment, and will allow reservations to one or both theme parks every day of the year. It also offers 20 percent off some merchandise and 15 percent discounts for some food and drinks. The cost includes parking.
The Dream Key offers up to six park reservation holds at a time.
The “Believe Key” will cost $949, or $65 monthly for state residents following a $179 down payment. This pass offers reservations for most days of the year with discounts of 10 percent on merchandise, food, and drinks. The Believe Key provides up to six park reservation holds at a time.
The “Enchant Key” will cost $649, or $40 per month with a $179 down payment from state residents. It offers reservations for select days of the year with 10 percent discounts on merchandise, food, and drinks. The Enchant Key offers up to four park reservation holds at a time.
The “Imagine Key” will cost $399, or $19 a month for Southern California residents after a $179 down payment. The pass provides reservations for select days of the year and is available to only Southern California residents. The pass provides 10 percent discounts on merchandise, food, and drinks. The Imagine Key provides up to two park reservation holds at a time.
The new “keys” replace the parks’ old annual pass program, which was canceled in January.
If Disney fans buy a Magic Key pass within the first 66 days, they will receive a “special welcome package” that includes a pin, button, magnet, and other gifts, and guests will be given special access to Starcade in Tomorrowland, beginning Sept. 1. The theme park is celebrating 66 years of Disneyland Resort.
The Magic Key passes will be available starting Aug. 25 through Disneyland.com and the Disneyland app.
