Anheuser-Busch Heir Says Bud Light Ad Campaign Would Make Ancestors ‘Rolled in Their Graves’

“It was never meant to be on a beer can and never meant to be pushed in people’s faces. They would’ve never marketed their brands that way.”

MIAMI, FLORIDA - JULY 27: Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023 in Miami, Florida. Anheuser-Busch InBev announced it will lay off hundreds of corporate employees as its Bud Light beer sales continue to struggle. Photo by Joe Raedle/Getty Images

An heir to the Anheuser-Busch fortune said the company’s disastrous marketing campaign featuring transgender TikToker Dylan Mulvaney, a move that led to massive decline in Bud Light beer sales, would make his ancestors “roll in their graves.”

In an Aug. 4 interview with TMZ, 63-year-old Billy Busch discussed his new book on the Busch family legacy. He said that the company’s founding generation, including family patriarch Adolphus Busch, would never force something as personal as sex and gender onto customers.