Twitter’s Edit Button Feature Could Add $150 Million to Company’s Revenue, Says Munster

Logo of Twitter displayed on the screen of a smartphone and a tablet in Toulouse, southern France, on Oct. 26, 2020. Lionel Bonaventure/AFP via Getty Images

Twitter Inc.’s plan to roll out an edit feature initially to Twitter Blue subscribers in the coming weeks has caught the attention of noted analyst and Loup Ventures Managing Partner Gene Munster.

What Happened

To use the edit feature, at least in the near term, a user may have to have a Twitter Blue subscription, which currently costs about $4.99 a month following a steep upward adjustment from an earlier $2.99 per month.

Twitter’s subscription offering just got more “compelling” with the edit button, Loup Funds’ Gene Munster said in a tweet.

Munster’s Thesis

This feature would appeal to about 5–10 percent of the 240 million daily active users, he estimates. The venture capitalist expects this to add about $75 million to $150 million in revenue, increasing revenue by 1.5–3 percent in 2023.