Twitter Inc. Chief Executive Elon Musk says new user signups to the social media platform are at an “all-time high.”
Signups were averaging over two million per day in the last seven days as of Nov. 16, up 66 percent compared to the same week in 2021, Musk said in a tweet late on Saturday.
He also said that user active minutes were at a record high, averaging nearly 8 billion active minutes per day in the last seven days as of Nov. 15, an increase of 30 percent in comparison to the same week last year.
Reported impersonations on the platform spiked earlier this month, before and in wake of the Twitter Blue launch, according to Musk.
Musk, who also runs rocket company SpaceX, brain-chip startup Neuralink and tunneling firm the Boring Company, has said that buying Twitter would speed up his ambition to create an “everything app” called X.
Musk’s “Twitter 2.0 The Everything App” will have features like encrypted direct messages (DMs), long-form tweets, and payments, according to the tweet.
In another tweet early on Sunday, Musk said he sees a “path to Twitter exceeding a billion monthly users in 12 to 18 months.”
Advertisers on Twitter, including big companies such as General Motors, Mondelez International, and Volkswagen AG, have paused advertising on the platform, as they grapple with the new boss.
Musk has said that Twitter was experiencing a “massive drop in revenue” from the advertiser retreat, blaming a coalition of civil rights groups that have been pressing the platform’s top advertisers to take action on content moderation.
Activists are urging Twitter’s advertisers to issue statements about pulling their ads off the social media platform after Musk lifted the ban on tweets by former President Donald Trump.
Hundreds of Twitter employees are believed to have quit the beleaguered company, following an ultimatum by Musk that staffers sign up for “long hours at high intensity,” or leave.
