Trump Administration to Require Medicine Prices to Be Disclosed in TV Ads

Says the industry's attempts to include other info on TV ads isn't enough

Secretary of Health and Human Services Alex Azar speaks on prescription drug prices during the 2018 National Academy of Medicine Annual Meeting at the National Academy of Sciences in Washington on Oct. 15, 2018. Alex Wong/Getty Images

A leading association of pharmaceutical companies has pledged to connect consumers with pricing information on TV drug advertisements, starting in the coming months.

But the Trump administration says this is too little, too late, and announced Oct. 15 that it plans to require drug companies to disclose drug list prices directly in ads.