Organic foods are required by U.S. federal law to be produced in ways that promote ecological sustainability, without common toxic and genetically engineered ingredients.
But organic products are increasingly being forced to compete with products that are labeled as “natural.”
There are no restrictions on the term “natural”, and it often constitutes nothing more than meaningless marketing hype.
According to a report from the Cornucopia Institute:
“[There is a] vast differences between organic cereal and granola products and so-called natural products, which contain ingredients grown on conventional farms where the use of toxic pesticides and genetically engineered organisms is widespread.
... Our analysis reveals that “natural” products—using conventional ingredients—often are priced higher than equivalent organic products.
This suggests that some companies are taking advantage of consumer confusion.”
This is significant, because surveys have shown that more consumers pay attention to the “100% Natural” claim than the “100% Organic” label. In one such survey, 31 percent of respondents said the “100% Natural” label was the most desirable eco-friendly product claim, compared to just 14 percent who chose “100% Organic.” Food companies clearly know this, and they’re cashing in on your confusion.
