Ted Koppel, a longtime journalist, slammed cable news stations for their wall-to-wall coverage of President Donald Trump, also noting how the stations are benefitting financially.
Brian Stelter, a host at CNN who often reports negatively on Trump and conservatives, was also on the panel. “That means what? If ratings are up, that means what?” Stelter wondered.
“The ratings are up, it means you can’t do without Donald Trump. You would be lost without Donald Trump,” Koppel said, though Stelter shook his head and claimed it wasn’t true. “CNN’s ratings would be in the toilet without Donald Trump,” Koppel added, prompting laughter from the audience.
Stelter said CNN and other networks aren’t making that much money covering Trump and claimed that it would be okay if CNN’s ratings fell 40 percent.
Koppel then transitioned to another network to make a point, noting how talking about CNN seemed to be a “sensitive subject” for Stelter.
“Let’s get away from CNN,” Koppel said. “Let’s go to MSNBC. Is there a moment of the day when they are not focusing on Donald Trump or some intimately related subject?”
Executives Admit Trump is Good for Ratings
Trump took a unique path on broadcasting his views during the presidential race, often calling in and appearing across the major networks. Some called it free advertising. MediaQuant, a tracking firm, claimed he received $4.9 billion in free advertising from Nov. 2016 to Nov. 2017, versus $3.2 billion for Hillary Clinton.“He bypassed paid advertising to bask in the attention and validation of a 24-hour news cycle,” the firm stated.
“The reality is doing good journalism is also good for the bottom line,” Zucker told the audience. “Our ratings have never been better.”