Amid Facebook’s hours-long outage, reports indicate that millions of advertisers that use the platform are potentially affected.
Many users said they could not access Facebook’s Ads Manager, saying it was out of order along with the entire platform.
“We’re also aware that people are experiencing issues with access to our ads interfaces, we'll share an update as soon as possible,” said Rob Leathern, the director of products and Facebook.
Akvile DeFazio, a social media advertiser with her own agency, Akvertising, told the news outlet that the ad platform has been down for approximately five hours.
“Being unable to access Facebook and Instagram has caused significant disruption to our business and to our clients today,” DeFazio said. “We have clients that spend up to hundreds of thousands of dollars per day advertising on those channels. ... It’s setting us back a day, causing a ripple effect to the bottom line. ... This isn’t the first time an outage has occurred.”
On Twitter, most users complained about the consumer sides of Facebook, Instagram, and WhatsApp being down.
However, some people who appear to be working with Ads Manager said they couldn’t access it.
Facebook confirmed the outage on Twitter earlier in the day. About an hour later, it said the outage “is not related to a DDoS attack.”