Focus
online advertising
Google Faces a £7.3 Billion Lawsuit From UK Consumers
A class action lawsuit claims the tech giant has stifled competition in mobile searches, raising prices for advertisers using the Google search page.
How Online Advertising Can Work in a World of Ad Blockers
Ask online advertisers what their biggest headache is today, and they will probably say ad blockers, which are browser extensions and add-ons that can remove adverts from websites
Web Users Are Caught in a Tug-of-War Between Advertisers and Ad-blockers
The battle between the advertising industry, mobile phone operators, publishers and privacy advocates has reached new heights, with Apple’s decision to allow ad-blocking extensions in its Safari browser sparking fears that the multi-billion dollar mobile ad industry could be about to take an expensive haircut.
The War on Online Advertising Is Intensifying, and the Ads Are Losing
A new front in the war against online advertising has opened up with the official release of Apple’s latest mobile operating system, iOS 9.
The Web Has Become a Hall of Mirrors, Filled Only With Reflections of Our Data
The “digital assistant” is proliferating, able to combine intelligent natural language processing, voice-operated control over a smartphone’s functions and access to web services.
Apple’s Mobile Ad Blocking Will Hasten the Death of Online Advertising
Apple is about to open a new front in the ongoing war against online advertising.
Cynicism About Mobile Advertising Is Greatly Misplaced
Every now and then, I see an article in the media that is skeptical about the future of mobile advertising – the kind of ad you see when you open an app on your smartphone and there’s either a discount coupon at the center of the screen or a display ad at the bottom.
