Benzinga’s weekly Stock Wars matches up two leaders in a major industry sector with the goal of determining which company is the better investment.
This week, the duel is between a pair of coffee-focused companies: Starbucks Corporation and Coffee Holding Co., Inc..
The Case For Starbucks
This year marks Starbucks’ 50th anniversary in business. It began as a coffee bean retail store in Seattle’s Pike Place Market run by co-founders Jerry Baldwin, Zev Siegl, and Gordon Bowker. In 1982, the company hired 29-year-old Howard Schultz as the director of retail operations and marketing. He wound up buying the company in 1986 and served as its CEO until 2017.
