Top Japanese Companies Pull Out of Olympic Sponsorship Deals

Toyota said it decided to end its sponsorship over concerns that the International Olympic Committee was not prioritizing athletes enough.

Olympic rings on the Eiffel Tower in Paris on June 7, 2024. Dreamstime/TNS

Three major Japanese companies have confirmed they will not renew their sponsorship contracts with the International Olympic Committee (IOC).

The three companies—Toyota, Panasonic, and Bridgestone—are among the 15 TOP Olympic sponsors. Their announcement came after the 2024 Paris Games concluded in August.