Revenue in Women’s Elite Sports to Surpass $2.35 Billion Globally

Deloitte reports that women’s soccer and basketball will continue to generate the highest income in 2025.

Sabrina Ionescu #20 of the New York Liberty shoots the ball against Alanna Smith #8 of the Minnesota Lynx during the fourth quarter in Game Three of the WNBA Finals at Target Center in Minneapolis on Oct. 16, 2024. David Berding/Getty Images

Revenue among women’s elite sports continues to break the billion-dollar barrier globally, surpassing a projected $2.35 billion this year.

According to figures released by consulting firm Deloitte on March 18, revenues in women’s elite sports have risen by more than 200 percent in the past four years, surpassing 2024 predictions of 1.28 billion.

Three major categories—matchday, broadcast, and commercial—contributed to the most recent projections.

Those commercial deals, which include sponsorships, partnerships, merchandising sales, and pre-season tour income, represent the largest share of income and are predicted to make up 54 percent of revenues this year.

Deloitte says women’s sports have received greater brand recognition and interest, and organizations are offering more “lucrative” contracts.

“The growth of women’s sport has continued to exceed expectations as various competitions, leagues, clubs, and athletes generate significant returns, despite limited resources,” said Jennifer Haskel, lead of knowledge and insights in the Deloitte Sports Business Group.

“Women’s sport is rewriting the playbook and challenging traditional norms to redefine the future of the industry.

“In 2025 and beyond, the challenge will be for the sports industry, brand partners, and investors to do things differently.”

Soccer and basketball will continue to generate the highest revenue in 2025, at 44 percent and 35 percent, respectively, with North America leading the charge as the highest-generating sports market for women.

The 2025 Rugby Women’s World Cup in the UK and the 2027 FIFA Women’s World Cup in Brazil are two prime examples of how major events and global competitions are contributing factors.

The 2024 Paris Olympic and Paralympic Games also left a lasting impact, displaying exceptional athleticism and equal representation for both male and female athletes, while showcasing post-games and compelling stories that resonated with its audience.

Meanwhile, during the WNBA’s 28th regular season last year, the league attracted an all-time record of more than 54 million viewers across a number of major networks, according to an official release.

Additionally, the league saw its highest attendance in 22 years and set records for digital consumption and merchandise sales both online and at its flagship location in New York City.

“The commercial appeal of women’s sports and its athletes has never been higher, as the sector continues to shine on the global stage,” Haskel said.

“Increasing strategic investment is more important than ever to drive a professional global landscape and create an engaging industry for generations to come.”