Cowboys-49ers Most Watched Wild-Card Game in 7 Years

Dallas Cowboys wide receiver Ced Wilson (1) attempts but is unable to make a catch in front of San Francisco 49ers safety Jaquiski Tartt (3) during the second half of the NFC Wild Card playoff football game at AT & T Stadium in Arlington, Texas, on Jan 16, 2022. Kevin Jairaj/USA TODAY Sports Via Field Level Media

Sunday’s playoff game between the Dallas Cowboys and San Francisco 49ers drew an average 41.5 million viewers, making it the most-watched NFL wild-card game in seven years.

The audience peaked at 50.2 million viewers for the ending of the 49ers’ 23–17 win. Nickelodeon drew 1.3 million viewers to its children-geared broadcast while CBS garnered an average of 40.2 million viewers.