SAN JOSE, Calif.—Lucy Rushton resigned from her position as general manager of Bay FC on Tuesday, just months into the expansion franchise’s inaugural season in the National Women’s Soccer League.
Matt Potter, the club’s technical director, will serve as Bay FC’s head of football and interim sporting director, the club said in a news release.
Rushton was hired for the role in June 2023 and had a hand in building Bay FC’s initial roster. She helped the club acquire Zambian forward Racheal Kundananji for a $788,000 transfer fee, breaking the women’s soccer transfer record.
In a statement, Rushton did not reveal her reason for resigning but thanked Bay FC for her time leading its front office.
“Being a part of building a new club in the sport I love is something that I will forever be grateful for,” Rushton said. “I am extremely proud of all of the players, coaches, and staff at Bay FC for what they have already accomplished and what I know they will continue to build.”
A native of England, Rushton went on in her statement.
“The club was founded with the vision of building a premier global sports franchise on and off the field, and I have no doubt this group will make that a reality,” she said. “I love this team, group of people, and our fans. It has been a privilege and honor to lead them into the inaugural season and I will always hold Bay FC close to my heart.
“This has been one of the hardest decisions of my life, but I believe the right one for me right now. I am excited for and look forward to my next chapter.”
Rushton previously served as general manager of Major League Soccer’s D.C. United from 2021–22.
Bay FC is in 11th place in the 14-team National Women’s Soccer League with a 5–9–0 record for 15 points.
Potter has been with Bay FC since December, working closely with Rushton and Coach Albertin Montoya, with heavy emphasis on scouting and player development.
Potter served as head coach of the NWSL’s Kansas City Current in 2022–23. His coaching experience also includes stints as an assistant with the U.S. women’s national team, and head coach of the U.S. under-23 women’s national team.
