Commentary
On May 12, Elon Musk announced that Linda Yaccarino, the now-former chairman of global advertising and partnerships at NBCUniversal, would become the new CEO of Twitter. Musk’s appointment of Yaccarino followed an
advertiser exodus that caused Twitter’s ad revenue to plummet by more than 60 percent from October 2022 to Jan. 25, 2022, to just over $48 million from about $127 million.
According to Pathmatics, by Sensor Tower, more than half of Twitter’s thousand advertisers pulled their ads from Twitter after Musk’s takeover of the social media company.
The flight of advertisers was due to concerns about Twitter’s content moderation and Musk’s so-called free-speech advocacy. In short, Musk’s supposed
free-speech absolutism and his subsequent
renunciation of the Democratic Party as “the party of division and hate” put Musk and Twitter squarely in the crosshairs of the establishment and its “woke” cartel. Yaccarino’s appointment represents Musk’s attempt to appease this seemingly all-powerful contingent. But the Yaccarino hire has no doubt damaged Musk’s reputation as a free speech advocate and dashed many hopes for Twitter as an open forum.
Of course, Yaccarino isn’t the executive chairman of the WEF itself—that would be
Klaus Schwab, who is the founder and chair—although her LinkedIn
profile seems to suggest as much and is the source of the Twitter and
alternative media confusion. But as
noted by Reuters, Yaccarino is the chair of the WEF’s Taskforce on the Future of Work and she sits on the WEF’s Media, Entertainment, and Culture Industry Governors Steering Committee. She declares on her LinkedIn profile that she is a “Global Leader”; however, it’s unclear whether she is an alumna of the WEF’s
Young Global Leaders Forum, a training program that Schwab
has claimed exerts enormous influence on leading political figures around the world.
Nevertheless, Yaccarino’s affiliation with the WEF should be a cause for concern for those Twitter users who advocate for free speech on the platform, as should her
statement during an interview with Musk that Twitter advertisers should have a say about Twitter content moderation. In response to Yaccarino’s questioning, Musk stated that Twitter has
implemented “adjacency controls” that let marketers block ads from appearing next to “anything that is remotely negative.” That is, posts that include “anything remotely negative” are already subject to visibility filters that limit their reach to reduce their adjacency to ads.
That means that Twitter limits the reach of posts that criticize governments, leading politicians, the Federal Reserve, or the globalist organizations with which Yaccarino is associated, for example.
Yaccarino is an establishment-approved figure and is very well-respected in woke advertising circles, which is largely why Musk hired her. During her tenure at NBCUniversal, she also served as the
chairman of the board of the Ad Council from 2021 to 2022, and she remains on the board of directors to this day. The Ad Council was a driving force in promoting
masking,
social distancing, and
vaccinations throughout the COVID-19 crisis. Under Yaccarino’s direction, the Ad Council
teamed up with
the JED Foundation to produce its “
Alone Together” public service announcement campaign, which suggested that viewers stay home “alone” to save lives “together.” The PSA was picked up by numerous media outlets and other organizations.
Yaccarino’s WEF and Ad Council affiliations, and her advocacy for advertiser regulation of speech, have led some Twitter users and media outlets to declare that she is a globalist, a vaccine pusher, and another high-profile promoter of censorship. Indeed, it does appear that Musk has caved to the woke cartel and its state, corporate, and international governance enforcers.
Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times.