The European Union, in its current state, isn’t famous for being a great promoter of free markets, entrepreneurship, and innovation, but rather a machine spurting out masses of regulations and rules.
One just needs to look at the 109 regulations on pillows, 50 on duvets and sheets, or 31 laws on toothbrushes that Brussels has conceived. Or the immensely detailed explanation of how a banana must look, and that it has to be “free from malformation or abnormal curvature” (yes, this is an actual law).