Russell Stover and Hallmark may not need to worry then. Declining celebration of the day may be because fewer Americans are married or in committed relationships, though—particularly younger adults. And that’s something we should be concerned about, given marriage’s connection with happiness and human thriving.
The number of Americans who are married has dropped steadily for the past several decades, particularly among those in their 20s. In the 1960s, 90 percent of 30-year-olds were married. Today, just a little more than 40 percent of 30-year-olds are married.
Despite the positive story the data tell, though, the cultural narrative often preaches that marrying in one’s early or mid-20s should be avoided. Young adults are told it’s best to wait to marry until they have it all together: education, an established career, a house, and enough money to afford a lavish wedding (and hey, maybe to afford fancy gifts for Valentine’s Day, too).
For many people, that could mean waiting to marry until—well, maybe never.
A better cultural framework would be one that helps young adults prepare for a healthy marriage and doesn’t needlessly discourage nuptials until far into adulthood. Marriage is associated with numerous benefits, and even having a marriage mindset is linked with positive outcomes.
Reduced Risky Behaviors
A culture that sets people on a path toward marriage at an earlier age likely means fewer risky behaviors that can make a healthier marriage harder to achieve. For example, the longer a person is single, the more sexual partners he or she is likely to have, which is linked with worse marital stability, along with other negative outcomes.Greater Happiness and Well-Being
Married adults are also happier and more likely to thrive. They are less likely to be lonely, compared with their unmarried counterparts. In an era when we often hear about the problems of purposelessness and loneliness, healthy marriages and families provide a stable foundation where people can give and receive love and find deep meaning.Fostering a Culture of Marriage
Marriage is one of the most significant decisions people make in their lives. Knowing how to develop healthy relationships, deal with conflict, and work together as a couple are critical for a healthy marriage.Parents should also help their children prepare for healthy marriages and be careful not to dissuade adult children from marrying until well into adulthood.
Although it may not matter whether people choose to observe a day that celebrates love with chocolate, candy hearts, and roses, it does matter whether people are able to achieve healthy, happy marriages.
Helping young adults prepare for a relationship that provides the greatest joy and meaning in life can bring greater joy and thriving to individuals, families, and communities.