The hit show “The Chosen” was the first pebble. Crowdfunded by fans and helmed by filmmaker Dallas Jenkins, the deeply human show about Jesus and His disciples grew from a few loaves and fish to a worldwide phenomenon.
In 2023, Lionsgate acquired sub-licensing distribution rights, and talk started about a Bible Cinematic Universe. At a fan convention last year for “The Chosen,” Jenkins confirmed five spin-off shows, including a direct sequel and stories about Moses and Joseph.
“The Chosen” isn’t the only pebble rolling. Angel Studios is using the same crowdfunding model to breathe life into faith and family projects that would never have graced a Hollywood writers’ room. Fantasy and conservative shows such as “The Wingfeather Saga” and “Tuttle Twins” are in their second and third seasons, and “Sound of Freedom” swept the box office during its theatrical release.
The success has caught Hollywood’s attention, and “Yellowstone” actor Neal McDonough said on “Jesse Watters Primetime” on Fox News that networks are begging studios for more “faith-based” content.
Until recently, Hollywood has largely overlooked or avoided faith projects. Some may point to an ideological bias, but a more tangible reason is a rocky track record. Even among Christians, faith projects had a reputation of being low quality and inauthentic, resulting in poor financial success.
“I actually think it is quite a challenge to present this material in this format. We’ve seen many years—decades—where there weren’t as many compelling portrayals,” Ryan Swanson, one of the three screenwriters for “The Chosen,” told me in an email. He said that the show brought awareness to content that studios previously didn’t know how to make.
“The people green-lighting budgets need to know there’s a chance of success. The best indicator is what worked, and ‘The Chosen’ worked,” he said.
“House of David” acts as an unofficial cousin to “The Chosen.” Although not directly involved, Jenkins is a large investor in the Wonder Project, which produced the series. Jesse Stone, who is the biblical expert for “The Chosen,” is consulting on the scripts, and Swanson is a consulting producer.
Launched in December 2023, the Wonder Project is led by Kelly Merman Hoogstraten (a former Netflix and YouTube executive) and Jon Erwin, who’s known for popular faith projects such as “Jesus Revolution” and “I Can Only Imagine.”
According to Swanson, the story of David has been Erwin’s passion for “many, many years.”
“Jon Erwin and I sat in an apartment in Marina Del Rey, California, for 24 hours and discussed how we could introduce an audience to this world with all its intrigue, with all its characters that ultimately make the story so compelling,” he told me.
“We’re going to build a bridge between those two worlds,” he said.
To its credit, Amazon’s been building its half of the bridge. In order to connect with the faith audience, the company hired Traci Blackwell, an outspoken believer, as a senior creative executive. Blackwell then connected Amazon with Jenkins within her first week on the job. The introduction led to an agreement that would make Amazon Video the exclusive third-party home of “The Chosen” and possibly the home of the Bible Cinematic Universe.
Blackwell said in the same interview: “I truly believe that a huge part of the reason I was brought to Amazon was to not just work on this kind of content but to bring [‘The Chosen’] to the service. So this is a mission. I’m on an assignment from God doing this work.”
For both “The Chosen” and “House of David,” Amazon is adamant about leaving the creative decisions with the showrunners.
“We said we don’t want creative control,“ Sanders said of both shows. ”You all have an expertise. You have a voice. You know what you’re doing. We just want to help you with resources.”
“House of David” opens with a single question: “Can one stone change the course of history?” In the case of David, the answer is yes. A single pebble brought down Goliath and raised up David as the king of Israel and ancestor to Jesus Christ.
In a much smaller sense, Christians have been up against the media giants for years, and a few small stones—crowdfunded projects and skilled creators—started an avalanche of quality, faithful Christian entertainment, with much more on the horizon.