The sharp uptick of the luxury market, partly due to the COVID-19 epidemic making it difficult for Chinese to travel abroad and boosting shopping at home, will continue to push China into the world’s largest luxury market by 2025, the report said.
According to data in the annual report, the sales of leather goods grew the fastest, at about 60 percent, the second was fashion with a growth rate of about 40 percent. Jewelry sales grew by 35 percent, while high-end watch sales increased by about 30 percent, and luxury beauty spending rose by about 20 percent.
Wealth Vs Survival
China’s per capita income is only about a quarter of the average found in high income countries. Hence, 26.6 percent or about 373 million Chinese, in a population of 1.4 billion, still live below the upper-middle-income poverty line of $5.50 a day according to an Oct. 2021 report by United Nations Children’s Fund.
China has a lot of poor people, so why is its luxury market still among the top in the world? Wang Jun, the former director of the international department of Unirule Institute of Economics in Beijing, told The Epoch Times that it is because China’s population base is quite large.
“Even if the percentage of rich people in China is fairly low, say a few hundredths or a few thousandths, but the population base in China is considerable,” the total number of rich people in China probably surpasses the total population of many European countries by Wang’s estimate.
According to the 2020 Hurun Report, in China, the number of “affluent households” with $6 million (about $940,000) in assets reached 5 million; “high net worth households” with $10 million (about $1.57 million) in assets reached 2 million; and “ultra-high net worth households” with $100 million (about $15.7 million) in assets reached 130,000.
Of the ultra-high net worth households, 75 percent are business owners, 15 percent are property speculators, and 10 percent are professional stockholders.
Of the “high net worth households” 60 percent are business owners, 20 percent are gold collars (gold collars mainly include senior executives of corporate groups and multinational companies), 10 percent are property speculators, and 10 percent are professional stockholders.
In China, speculators who are rich tend to show off their wealth. Wang, who lived in Germany for years, found that the latest German luxury cars are most often seen not in Germany, but in China.
“Even Audi Q7 is rare in Germany,” he said, “The Germans are big and should drive big cars, but they don’t care about this, they are spending their own money. However in China, many people drive luxury cars, where does his money come from? Even if it is his own, there is somehow showing off.”
Corruption
In China, corruption among communist party officials has contributed to the rise of the luxury market. In recent years, reports have emerged of corrupt Chinese officials that have amassed vast amounts of property and money.One typical case is Gu Junshan, former deputy head of the general logistics department of the People’s Liberation Army, who owned more than 30 suites in a prime location in Beijing. In Shanghai, Gu sold a piece of army land for more than 2 billion yuan (about $320 million) from which he took a 6 percent kickback. Beijing authorities seized, from Gu’s home in Puyang city, Henan Province, hundreds of cases of Maotai wine, a famous Chinese luxury item, along with gold and other valuables that filled four trucks, according to Sina, Chinese media, on April 6, 2014.
On March 18, 2012, Xing Libin, chairman of Liansheng Group, spent $70 million yuan (about $11 million) on a phenomenal wedding for his daughter in Sanya, Hainan Province. Some of the extravagances included inviting many celebrities to perform, chartering five-star hotels such as the Hilton and Marriott, and chartering three planes to transport guests.
Xing is the richest man in Liulin, Shanxi Province with assets of over 10 billion yuan ($1.57 billion). His astonishing wealth is considered to have come from collusion between his business and local authorities. Xing purchased all the shares of state-owned Xingwu Coal Mine for the low price of 80 million yuan ($12.58 million). Official information shows that mineable reserves of the mine are 140.212 million tons. Calculations based on this data show that Xing paid only 0.57 yuan ($ 0.08) per ton of coal, which is really a “cabbage price,” said Southern Metropolis Daily.