Can Golf Grow From the Olympics?

Can Golf Grow From the Olympics?
Team United States pose for a photo with the Olympic rings on the 18th hole during a practice round on day five of the Olympic Games Paris 2024 at Le Golf National in Paris, France, on July 31, 2024. Andrew Redington/Getty Images
M. James Ward
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Thursday starts the first day of the 72-hole competition for the men’s golf tournament at the Paris Summer Olympic Games.

The event will be played at Le Golf National, just outside Paris in Saint-Quention-En-Yvelines. The par-71 course will play 7,174 yards, and the facility previously hosted the 2018 Ryder Cup matches and the 2022 World Amateur Team Championship (Eisenhower Trophy).

Golf returned to the Olympics in 2016 after having been contested over a century ago.

The competition marks the 3rd Olympiad in which golf is now played with men and women competing separately. There is only an individual competition for each with no team play provided.

The push by a number of the major golf organizations—most notably the United States Golf Association (USGA) and the R&A—lobbied the International Olympic Committee (IOC) heavily. The belief was a return to the Olympics would generate a far wider visibility platform and help grow the game on several fronts.

When golf re-emerged back into the Games eight years ago a number of key players opted to sit out—some citing concerns in contracting the Zika virus. For others, trekking to South America for the event when other key tournaments were scheduled immediately prior to or after was also a consideration.

This year’s competition was smartly scheduled to follow all but one of the traditional major championships associated with each gender. The lone exception is the AIG Women’s Open, to be played at The Old Course at St. Andrews in Scotland in late August.

Scottie Scheffler of Team United States tees off on the 14th hole during a practice round on day five of the Olympic Games Paris 2024 at Le Golf National in Paris, France, on July 31, 2024. (Kevin C. Cox/Getty Images)
Scottie Scheffler of Team United States tees off on the 14th hole during a practice round on day five of the Olympic Games Paris 2024 at Le Golf National in Paris, France, on July 31, 2024. Kevin C. Cox/Getty Images

Golf was part of the Summer Olympics in 1900 (Paris) and 1904 (St. Louis). After waiting 112 years, the sport returned to the Games.

32 countries are represented in the 60-athlete field (36 in 2020, 34 in 2016). Interestingly, Switzerland will be represented for the first time this year with Joel Girrbach competing.

Ten of the top 15 players in the current Official World Golf Ranking, including the top seven are in the field and highlighted by world-ranked number one player Scottie Scheffler.

One of the main negatives that kept golf from returning to the Olympics even sooner is how the sport separated itself historically for so many years. Now, its re-emergence is seen by Olympic games traditionalists as an out-of-place interloper.

The Summer Games have traditionally been the primary domain for such recognized sports as swimming, gymnastics, and track and field. Those competing in the aforementioned sports place the Olympics as the pinnacle of achievement.

In men’s golf, there are clear benchmarks of significant achievement annually contested with the four major championships (Masters, PGA, U.S. Open, The Open).

Gold Medalist Benefits

Winning gold at the Paris Olympics comes with a list of benefits. This includes exemptions into all major championships during the 2025 season, official World Golf Ranking points, an exemption into The Players Championship 2025, and an exemption into The Sentry 2025, provided the gold medalist is a member of the PGA TOUR at the time of his victory in the Olympic Golf competition.

Given the limited field of players, the stature of winning a gold medal does not at this point in time have the resonance of the long-established major championships whose respective histories date back many years and are enhanced by acknowledgment from fellow players, the general public, and media.

Winning any of the four majors provides a clear elevation in one’s standing and an enduring legacy when one’s days competing draw to a close.

In simple terms—would a golfer trade the green jacket from a win at the Masters for a gold medal? Or the Claret Jug and a win at The Open? That seems highly unlikely.

However, proponents of golf in the Olympics promote a wider impact in laying the seeds to gain even more traction. The Games provide golf the wherewithal to build a more far-reaching public consciousness.

Given the global reach of the Games, the expectation is to entice countries where golf has not previously been on the radar screen so that needed governmental funding can help build a golf footprint where none existed previously.

While golf has a global involvement, that connection is primarily carried out through Westernized countries such as the USA, UK, South Africa, Japan, South Korea, and Australia, to name a few. Vast areas of the globe—including much of Africa and South America, as well as parts of Asia, have little to no intersection now with golf.

The sport has also long had to fight off unpleasant but true realities such as the increasing costs associated with it and then being tagged with the related pejorative label—“a rich man’s game.”

Ludvig Aberg of Team Sweden lines up a putt on the 13th green during a practice round on day five of the Olympic Games Paris 2024 at Le Golf National in Paris, France, on July 31, 2024. (Kevin C. Cox/Getty Images)
Ludvig Aberg of Team Sweden lines up a putt on the 13th green during a practice round on day five of the Olympic Games Paris 2024 at Le Golf National in Paris, France, on July 31, 2024. Kevin C. Cox/Getty Images

Vive la France!

France’s Matthieu Pavon will compete in his first Olympics on his home soil after a career-changing season on the PGA Tour that saw him claim his first title at the Farmers Insurance Open in January and a 5th place finish in the U.S. Open at Pinehurst.

Fellow countryman and three-time DP World Tour winner Victor Perez will also debut at this year’s Olympics after earning PGA Tour membership for the 2024 season.

Since the Summer Games are only played once every four years the overall impact of the sport for a broader and more sweeping movement will bear close observation.

The fanfare of achievement secured from the Olympics will take time to build and grow. On the positive side—the staging of the ‘28 Games in Los Angeles at the famed Riviera Country Club could be the next important step in sustaining the momentum generated.

Many leading figures within golf see the connection to the Olympics as a net positive with little to no downside.

Can golf ultimately change its face and be more open to newer players and countries looking to embrace the sport? The Paris Summer Games will add the next chapter to this developing and intriguing story.

Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times.
M. James Ward
M. James Ward
Author
Ward is a member of the Golf Writers Association of America and Met Golf Writers Association. He has covered over 100 major championships and 12 Ryder Cup Matches. His golf acumen extends to architecture/travel, equipment, apparel, and general interest stories as well as in-depth interviews with the leading participants and influencers in the sport.
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