Nielsen Holdings PLC. abandoned a takeover offer from a private equity consortium, saying it significantly undervalued the company.
The offer price of $25.40 per share, roughly $9 billion, compares to Nielsen’s March 18 closing price of $24.44.
Nielsen looked to commence share buyback under its previously approved $1 billion authorization.
Nielsen’s leading shareholder Windacre Partnership LLC. supported the rejection of the offer. WSJ reports that Windacre considered joining the buyer group but decided against it, believing the offer undervalues Nielsen.
Brookfield Asset Management Inc. worked with Elliott Investment Management on the potential leveraged buyout of Nielsen.
Nielsen registered a 3 percent revenue growth in the fourth -quarter of FY21, backed by measurement revenue.
Nielsen also remained on track to deliver Nielsen ONE, a transformative cross-media solution looking to evolve the metrics underpinning the $100 billion-plus video advertising ecosystem in 2022.
