NFL ratings fell nearly 10 percent during the 2017 regular season versus the year prior.
The slide continues a trend; the drop from 2016 versus 2015 was 8 percent.
“Last year’s slide was partly attributed to a lost audience due to the presidential election. This year, the NFL was challenged with fans upset at players protesting during the national anthem, an action that led to a league faceoff with President Donald Trump,” wrote Darren Rovell, an ESPN senior writer.
It found that nearly one-third (32 percent) of adults said they are less likely to watch an NFL game because of the growing number of Black Lives Matter protests by players on the field, against 13 percent who said they are more likely to watch a game because of the protests.
Many of the viewers who opted to stop watching NFL games are black, according to the survey.