New York Governor Andrew Cuomo announced on Monday the allocation of $15 million from the New York State budget for a door-to-door campaign to convince people unvaccinated against COVID-19 to get vaccinated. The promotion will target communities where the vaccination rate is low but the number of positive tests has increased.
The organizations will use the funding for education, marketing, and vaccination access assistance. Some may also “subcontract with organizations serving targeted communities,” the statement said.
“New York is pulling out all the stops to get shots in arms, and this budget funding will help us target outreach efforts in the state’s most vulnerable communities to make sure that everyone is able to get vaccinated,” Cuomo said in the statement.
“Only 0.15 percent of vaccinated New Yorkers have been infected by the COVID delta variant,” Cuomo said, “The vaccines work.”
“What we’re looking at is a pandemic of the unvaccinated, a pandemic of that 25 percent of the population that has still refused to get the vaccine. So the problem now is vaccine hesitancy.”
The focus will be on nearly 200 zip codes in the State of New York and New York City with new COVID-19 positive tests above the state average and a vaccination rate below the average.
The new approach to target people living in these areas will be through community-based organizations that know local people, know their culture, their issues, and fears, Cuomo said.
“It almost has to be a one-on-one conversation with that 25 percent, because it’s not going to be a top-down message. It has to be someone who speaks their language—literally and figuratively.”
Cuomo emphasized that New Yorkers are tough and smart, adding, “When we have to get a job done we do it, and we’re loving, we care about each other. I wear a mask because I care about you. I get a vaccine because I care about you.”
“We have to get back to work now and we have to spread this message or we’re going to spread the virus,” Cuomo said, “We have to get in those communities, and we have to knock on those doors, and we have to convince people, put them in cars and drive them and get that vaccine in their arm. That is the mission.”
https://twitter.com/disclosetv/status/1419741200865796103
Biden said that people will be “knocking on doors” to get “help to the remaining people” who aren’t vaccinated.