‘My Passion Has Been Stolen’: California Small Business Owner Closes Stores Amid Retail Crime Wave

As crime and retail theft increase throughout California, more shops are closing while others are fleeing the state.

For one California entrepreneur, the state’s wave of increased theft in recent years was almost enough for her to forgo her dream of helping cancer patients rediscover their beauty and confidence through wigs sold at her now-closed beauty stores.

Evette Ingram, owner of Evette’s Beauty Supply, shut down her two beauty stores in Los Angeles County after not only losing profits from retail theft but also for fearing her personal safety.

“You used to see teenagers shoplifting. And now I see people from all walks of life shoplifting. People from all walks of life are breaking into my stores, from young to old. It definitely became more brazen,” she said in a recent episode of EpochTV’s “California Insider.”

She said her love for selling wigs ignited after first opening a small boutique in Sherman Oaks California, where her first customer was a woman undergoing chemotherapy who was losing a lot of hair.

“As she sat in my chair her hair was literally falling out, and she cried. We talked for maybe an hour and once I put this wig on her head, everything about her changed,” Ingram said.

A suspected looter carrying boxes of shoes runs past National Guard soldiers in Hollywood, California, on June 1, 2020. Robyn Beck/AFP via Getty Images

With the help of the wig, she said she remembers her customer feeling confident she could conquer her chemo and attend her high school reunion feeling beautiful.

“At that moment, my love for wigs developed into a passion … especially to help those that are experiencing medical hair loss,” Ingram said.

But her dream was short-lived after multiple break-ins, and even being held at knifepoint, she said.

“Recently with all of the thefts and the burglaries and shoplifting, my passion has been stolen. I’ve had so many break-ins. I’ve had customers pull knives on me at my store,” she said.

The thefts, she believes, are a sign that leaders in the state need to rewrite laws, such as Prop. 47, which was passed by voters in 2014. The proposition turned non-violent property crimes such as retail theft under $950 into misdemeanors and lessened some drug offenses.

“Rethink these laws because people think that ‘oh if it’s under $1,000 it’s not going to be a felony. I’m not going to go to jail.’ … If these criminals know that there are going to be some serious repercussions because of [their] actions I’m quite sure they will stop to think before they commit the crime,” she said.

Looters rob a Target store as protesters face off against police in Oakland, Calif., on May 30, 2020. Josh Edelson/AFP via Getty Images

When her first store opened in 2016, she said, there was only the occasional theft. But after the pandemic started and her business remained open as an essential service, the thefts skyrocketed.

“At the beginning of the pandemic three young men came into my Pasadena store and ran out the door with four high-end wigs, and from there it just went on and on from 2020 to 2023,” she said.

Since then, she said, she has had 12 break-ins during late night hours when the store is closed, and numerous times when the store has been opened, thieves have entered with large bags, loading them up and running out the door.

In total, she said, she has lost over $150,000 in stolen merchandise.

She recalled an instance when three girls hastily filled bags full of her merchandise in the back of her store when her attention was elsewhere helping a customer.

After noticing, she approached the girls but was stopped after one of them pulled out a knife.

“That was a very scary time, because I had to not only think about myself, but my client who was in there as well and if she got hurt,” she said.

Ingram said she was so shocked she didn’t call the police—who had already been to her store so many times by that point. Instead, she said, she closed the store for almost a week to calm her nerves.

But just three weeks later, a man shoplifting pulled a knife on her, at the same store.

“Sometimes it makes me want to give up and just focus on my health,” she said.

In February, Ingram was diagnosed with high blood pressure and diabetes and decided to close her stores.

But, she said, she’s not given up.

“I’m going to start again but this time I’m going to do things a little differently. More security because we never had a security officer,” she said.

Pedestrians walk by a closed Whole Foods store in San Francisco on April 12, 2023. Justin Sullivan/Getty Images

Retail Theft and Crime Rise Due to California Laws: County Sheriff

Like Ingram and business owners sharing similar experiences, some law enforcement leaders agree that California’s policies are to blame.

“Some of the legislation that’s being passed are really putting law enforcement in a position where we [need] to be proactive and go out and stop crime before a business is victimized, or a person is victimized,” Shannon Dicus, Sheriff of San Bernardino County, said on a different episode of EpochTV’s “California Insider.”

He said California is now seeing the long-term effects of some of the state’s policies passed in recent years decriminalizing things like drug crimes and retail theft.

One of the most notable changes that led to an increase in these offenses, he said, is Proposition 47.

Dicus said Assembly Bill 109 has also played a part, passed by the California Legislature and signed into law by then-Gov. Jerry Brown in 2011. The law began what is known as “prison realignment,” which reduced sentencing for non-violent or sex-related crimes and shifted custody from prisons to jail for less serious sentences.

Dicus said the combination of these policies—which have made criminal offenses less punishable—has led to more theft and crime.

Citizens in California are now beginning to “actually see the underbelly of this state rotting as a result of these policies,” he said.