While social media giant Facebook portrays its fact-checking feature as neutral and independent, the personnel, funding streams, and credentialing mechanism behind the participating organizations indicates otherwise.
Facebook didn’t respond to a request for further information, such as its full list of fact-checkers and how much Facebook pays them for the service. Some of the fact-checkers have indicated they are getting paid by Facebook.
The fact checks have been a matter of controversy. In 2019, Facebook throttled the page of anti-abortion group Live Action after two of its videos made a claim labeled “false” by one of the fact-checkers.
Who Checks the Checkers?
What gets fact-checked is determined by Facebook based on “signals, like feedback from people on Facebook,” but the partners can also fact-check whatever they want.Facebook fact-checkers need to be certified by the International Fact-Checking Network (IFCN). Facebook describes the organization as nonpartisan, but that doesn’t tell the whole story.
The two Americans seem to be the only ones with experience covering U.S. political news. One is Glenn Kessler, former foreign policy reporter and now the head of the fact-checking feature at The Washington Post. Kessler and his team recently published a book called “Donald Trump and His Assault on Truth.”
The other American is Angie Drobnic Holan, editor-in-chief at PolitiFact, which is owned by Poynter.
IFCN Director Baybars Orsek assured The Epoch Times that board members recuse themselves from voting and deliberations on certifications for organizations they hold major positions in.
That would mean Kessler recuses himself for Washington Post’s certification and Holan from PolitiFact’s. They are, however, free to approve them for each other.
“PolitiFact has passed that process repeatedly,” she told The Epoch Times via email.
Balance Except Trump
Each IFCN application is reviewed by an “assessor” who gives the board a recommendation on whether to accept it. The requirements include some level of transparency about funding, personnel, and ownership as well as evidence that “the applicant does not unduly concentrate its fact-checking on any one side.”Review of the applications reveals that virtually all American-based fact checkers have been assessed by three people: Michael Wagner, Margot Susca, and Steve Fox.
Fox, the least prolific with five assessments under his belt, is a former web editor at The Washington Post. Before that, he was a sports writer. Now, he teaches journalism at the University of Massachusetts Amherst. He didn’t immediately respond to a request for comment.
Susca, assistant professor of communications at American University, has done 14 assessments, including for the AP, The Washington Post, and Lead Stories.
Lead Stories was started in 2015 by Belgian tech whiz Maarten Schenk, CNN veteran Alan Duke, and two lawyers from Florida and Colorado. It listed operating expenses of less than $50,000 in 2017, but had expanded seven-fold by 2019, largely thanks to the more than $460,000 Facebook paid it for fact-checking services in 2018 and 2019. The company took on more than a dozen staffers, about half of them CNN alumni.
She didn’t immediately respond to a request for comment.
Wagner, also at 14 assessments, is a professor of journalism at the University of Wisconsin–Madison.
“There is an imbalance of fact checks about the current president as compared to the president’s 2020 opponents and partisan counterparts, most notably in the House of Representatives, but this imbalance is more than sensible given the staggering amount of false claims the current president has made,” he wrote.
“When one person lies as often as President Trump does, concentrating on his claims is warranted, regardless of an imbalance in the number of fact-checks between Republicans and Democrats that might produce,” Wagner told The Epoch Times via email.
“Further, a great many of the Post’s objections to Trump’s statements amount to argumentative quibbles that aren’t really ‘fact checks.’”
Targeting Spanish Speakers
On Sept. 18, the IFCN announced a collaboration project of 10 fact-checkers and the two largest Spanish-language American broadcasters, Univision and Telemundo, “to fight mis/disinformation during a presidential campaign” and “expose the record 32 million Latino voters in the U.S. to accurate election-related information from Sept. 15, 2020 through Inauguration Day in 2021.”The sponsor of the effort is WhatsApp, which is owned by Facebook.
Of the 10 fact-checkers, two are run by Poynter (PolitiFact and MediaWise). Only one is right-leaning—Check Your Fact.
Bias
Conservatives have been accusing Big Tech companies such as Facebook, Google, and Twitter of suppressing their voices. The companies have denied the accusations, claiming their systems are run to be politically neutral.The closest any of the companies have come to acknowledging the issue was in 2019 when Sen. Josh Hawley (R-Mo.) said that behind closed doors Zuckerberg acknowledged that bias is “an issue we’ve struggled with for a long time.” Facebook didn’t deny or confirm the statement when contacted for comment at the time.