The goal seems lofty indeed, but Michelin has allotted 30 years to reach it: By 2048, the French manufacturer wants to recycle 100 percent of its tires and to make tires with 80 percent sustainable materials.
This announcement was delivered in June during the three-day Movin'On green mobility conference in Montreal. The conference focused on how out-of-the-box thinking can make transportation more efficient for both people and things.