Here’s How Analysts View Apple’s Latest Products, Services

Here’s How Analysts View Apple’s Latest Products, Services
New iPhone 13s are displayed at an Apple store in Corte Madera, CA on Jan. 27, 2022. Justin Sullivan/Getty Images
Benzinga
Updated:

Analysts tried to gauge the impact of Apple Inc’s products and services. Apple is exploring subscription offerings for its hardware products as early as late 2022 or 2023.

Morgan Stanley analyst Katy Huberty saw that the average Apple user spent $280 on hardware and added $69 to Apple Services revenue in 2021, implying, Apple users spent slightly less than $1 per day on all Apple products and services last year.

Huberty, who saw subscription offerings can reduce hardware replacement cycles and increase spending per user, had an Overweight rating and a $210 price target (19.6 percent upside) on Apple.

iPhone SE 3 availability tracking suggested that the lead times have moderated in almost all geographies, except China, JPMorgan analyst Samik Chatterjee said.

iPhone SE 3’s store pick-up continues to be unavailable in China, and delivery lead times have expanded modestly.

Chatterjee viewed these early data points as more indicative of limiting the potential for upside to his volume estimates for 30 million iPhone SE 3.

Chatterjee kept an Overweight rating on Apple with a $210 price target.

By Anusuya Lahiri 
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