A Kuwaiti fish store has been closed down after the business got caught sticking googly eyes to make their fish look fresher.
The tweet prompted Twitter users to make fun of the store owner’s marketing creativity, setting off a trend of googly eye memes.
One fish shop saw the trend as their own marketing opportunity and announced that they were going to sell “fish without cosmetic surgery.”
Another fish shop followed, marketing their produce as fresh fish that didn’t require different colored contact lenses.
In the video, it quickly becomes apparent that an otherwise normal-looking fish had a googly eye placed in the fish’s eye socket as a hand moves in to reveal a dark yellow eyeball underneath.
One Twitter user commented on the clampdown by the authorities, saying that the non-violent crime was too creative to be illegal.