Yik Yak has exploded in popularity on college campuses across America, as students use the free app to see what the community is saying and share thoughts anonymously.
In a post-Snowden world, anonymity is what people want online. Smartphone apps offering anonymous messaging are popping up everywhere – Secret, Whisper and now Yik Yak. The latest additions to privacy-protecting technology, they claim to provide anonymous, location-based confession, expression, and discussion platforms.