Online reviews

Earlier this month, Amazon slapped more than a thousand people with a lawsuit for writing fake reviews on its website. The lawsuit didn’t name the individuals, only their usernames on Fiverr.com, an online freelancing website where Amazon conducted its sting operation, posing as sellers looking to purchase fake reviews.

The e-commerce company is rolling out a series of changes to how different reviews are prioritized on its website, giving more prominence to newer reviews, those written by verified purchasers, and ones that are up-voted the most by other customers.

It may very well make shills of us all.