Campaign criticised for not providing information on potential side-effects with claims it could be in breach of advertising regulations protecting children.
The Lancet paper linking jabs to autism in 1998 had a lasting effect on take-up, with health authorities declaring a national incident despite no deaths so far.
Measles activities have increased globally since 2022, but the UK’s official guidance updated in 2019 doesn’t target asymptomatic unvaccinated children.
Almost everyone in the United States gets vaccinated against measles, and nearly every measles outbreak starts with an imported case, says a CDC expert.